This page exemplifies the process of implementing the script tracking for Retrack, from Refunder to completed purchase.
1. Refunder publishes Awesome Store and redirects users to their store via a unique tracking link that looks like this:
https://www.retrack.com/track/v2/click?publisher=e5adcbc6-31a8-4e1b-8351-835dddc16921&program=fbe9b080-eb91-455a-b5cb-a17da12ddd4e
2. Retrack receives the user and tries to match the publisher and program identifiers from the URL to a specific advertiser. All click data and browser information is saved in the Retrack portal and the user is then redirected to Awesome Store using the follwing URL:
https://www.awesome-store.com/retrack?click=4ab932a4-cc8d-4074-bb71-5e80de25aea5deeplink=https%3A%2F%2Fwww.awesome-store.com%2Fsome-product
3. Awesome Store catches the two parameters click and deeplink.
| click | 4ab932a4-cc8d-4074-bb71-5e80de25aea5 |
| deeplink | https://www.awesome-store.com/some-product |
The click identifier is stored in a cookie with a TTL of 10 days. The deeplink is used to redirect the user to the correct landing page.
4. The user browses the store decides to purchase two products.
Product 1:
| SKU | 4113 |
| Title | Nike Air |
| Quantity | 1 |
| Price | 1250 |
| Price without VAT | 1000 |
| VAT | 250 |
| VAT Rate | 25% |
| Event UUID | 3ba44c11-cad4-4ae1-bb68-973cd0bce6bf |
Product 2:
| SKU | 6720 |
| Title | Summer Dress |
| Quantity | 1 |
| Price | 375 |
| Price without VAT | 300 |
| VAT | 75 |
| VAT Rate | 25% |
| Event UUID | cc467697-a82d-4435-a24d-5440ff3930a7 |
Order summary:
| Order Number | 692549563 |
| Order Sum | 1625 |
| Order Sum without VAT | 1300 |
| VAT Sum | 325 |
| VAT Rate | 25% |
The Event UUID for each category is available in the Retrack portal.
5. Once checkout is completed the tracking script should be loaded on the order confirmation page.
<script type="text/javascript">
!function(){"re" in window||(window.re=function(){window.re.q.push(arguments)},window.re.q=[]);var e=document.createElement("script");e.src="https://retrack.refunder.com/track/v2/script",e.async=!0;var n=document.scripts[0];n.parentElement.insertBefore(e,n.nextSibling)}();
// Object. Required
re('addTransaction', {
// UUID. Base event for the transaction. Can be overridden on product level using addProduct
event: '3ba44c11-cad4-4ae1-bb68-973cd0bce6bf',
// UUID. Replace with actual click UUID from cookie: Example: ce5fc4b5-0ddc-4176-ba64-44c3423bbae1
click: '4ab932a4-cc8d-4074-bb71-5e80de25aea5',
// String. Replace with actual order number. Example: test123
orderNumber: '692549563',
// Numeric. Replace with actual order sum in minor units (ie cents), excluding VAT. Example: 8000 (80 SEK)
orderSum: 130000,
// Numeric. Replace with actual VAT sum in minor units (ie cents). Example: 2000 (20 SEK)
vatSum: 32500,
// String. Replace with actual currency. Example: SEK
currency: 'SEK',
// String. Optional (remove or leave empty if not applicable). Replace with actual voucher / coupon code. Comma separated if there are multiple codes.
voucher: '',
// String. Optional (remove or leave empty if not applicable). Applicable if the order has a general discount. Use minor units (ie cents)
discountSum: 0
});
// Object. Optional, but preferred. Required with multiple events in the same transaction
re('addProduct', {
// UUID. Optional. This will override the base event for the transaction. Useful for orders with products belonging to multiple events
event: '3ba44c11-cad4-4ae1-bb68-973cd0bce6bf',
// String.Product reference. Could be SKU, ISBN or any other ID. Example: test123
reference: '4113',
// String. Product name. Example: Adidas Superstar
name: 'Nike Air',
// Numeric. Num products. Example: 1
quantity: 1,
// Numeric. Price per product in minor units (ie cents), excluding VAT. Example: 8000 (80 SEK)
price: 100000,
// Numeric. VAT amount per product in minor units (ie cents). Example: 2000 (20 SEK)
vat: 25000
});
// Object. Optional, but preferred. Required with multiple events in the same transaction
re('addProduct', {
// UUID. Optional. This will override the base event for the transaction. Useful for orders with products belonging to multiple events
event: 'cc467697-a82d-4435-a24d-5440ff3930a7',
// String.Product reference. Could be SKU, ISBN or any other ID. Example: test123
reference: '6720',
// String. Product name. Example: Adidas Superstar
name: 'Summer Dress',
// Numeric. Num products. Example: 1
quantity: 1,
// Numeric. Price per product in minor units (ie cents), excluding VAT. Example: 8000 (80 SEK)
price: 30000,
// Numeric. VAT amount per product in minor units (ie cents). Example: 2000 (20 SEK)
vat: 7500
});
re('send');
</script>
Done
That's it! You have now implemented tracking for Retrack. We would now like to test the implementation before it goes live. Reach out to us with testing instructions.